UAE’s 2PointZero Acquires Egyptian Fintech Startup Maseera Holding

2PointZero, International Holding Company’s investment arm, has acquired Cairo-based fintech Maseera Holding for an undisclosed sum.

The Abu-Dhabi based asset manager plans to inject USD 1 billion into Maseera to support its plans for expansion, as well as to rebrand the data-driven fintech into a new UAE-based entity under the Maseera name.

Maseera is an Egyptian fintech firm that offers financial services to low and middle income individuals as well as micro, small, and medium-sized enterprises (MSMEs). With the acquisition, Maseera plans to expand beyond Egypt. The company will use 2PointZero’s investment to develop its AI and digital technology toolkit to help scale into emerging markets across Asia and Africa.