Abu Dhabi to Host Global Behavioural Science Conference BX2025

Abu Dhabi is set to become the first city in the MENA region to host the Behavioural Exchange (BX2025) conference, the world’s leading forum on the application of behavioural science in public policy. Organised by the Behavioural Insights Team (BIT) and the Behavioural Science Group, the conference will take place from April 30th to May 1st at New York University Abu Dhabi under the theme ‘New Frontiers for Behavioural Science’.

BX2025 brings together global experts, policymakers, academics, and practitioners to examine how behavioural insights can inform effective governance. This year’s edition will explore how behavioural science can address emerging societal challenges, from health and education to environmental sustainability and financial well-being.

Behavioural science, rooted in the study of decision-making and human psychology, has become a powerful tool in shaping effective public policy. Governments around the world increasingly use behavioural insights to design interventions that align with how people actually think and behave, rather than how they are expected to.

The conference, now in its seventh edition, has previously been held in cities including London, New York, and Sydney. The Abu Dhabi edition signifies the UAE’s growing investment in evidence-based policy and its role as a regional hub for research and innovation.

Registration for BX2025 is now open via the event’s official website.