Brands For Less Launches UAE Initiative to Support Small Businesses

Dubai-based retailer Brands For Less has launched a new initiative aimed at supporting small businesses across the UAE, creating a direct channel for entrepreneurs to seek assistance and explore ways to sustain and grow their operations.
The programme invites small business owners, founders and early-stage entrepreneurs to engage directly with the company, with a focus on identifying practical challenges and offering tailored support.
According to the company, the initiative will open access to its retail and digital ecosystem, including opportunities for in-store presence, visibility across online platforms and potential integration within its BFL Café concept.
The approach is centred on reducing barriers to entry and accelerating market access for smaller operators by leveraging existing infrastructure and operational expertise.
The move reflects broader efforts within the UAE’s business landscape to support smaller enterprises facing operational pressures, with other companies also introducing measures to expand access and visibility.
Squatwolf has announced plans to open its digital and retail platforms to showcase local businesses, while talabat UAE has introduced an initiative offering 100 rent-free cloud kitchen spaces to homegrown restaurant brands.