Egypt’s Outdoor Advertising Market Rises by 53% in 2024

Egypt's out-of-home (OOH) advertising market experienced a 53% growth in spending in 2024, according to a report from AdMazad, an OOH advertising performance measurement company. The report revealed a jump in spending for various forms of OOH advertising, such as billboards, from EGP 4.2 billion in 2023 to EGP 6.3 billion in 2024.

The growth is attributed to increased demand for OOH spaces and a shift towards visually engaging content, alongside the expansion of digital out-of-home (DOOH) advertising inventory, which enables more dynamic and measurable campaigns. Over 50,000 billboards were audited across major cities such as Greater Cairo, Alexandria and the North Coast.

The real estate sector led the charge with an 85% increase in spending for OOH advertising, capturing 60% of the market share. Other sectors also saw growth; healthcare advertising rose by 40%, automotive sector advertisers increased by 43% with a 155% boost in expenditure, and home appliances witnessed a 243% surge in spending.

High-traffic areas, including the Ring Road and Sheikh Zayed, demonstrated strong utilisation rates, reflecting the impact of urbanisation. Conversely, West and South Cairo neighbourhoods, such as Mohandeseen and Dokki, underperformed, indicating a market shift towards the outskirts of Greater Cairo.

The total impressions are 154.2 billion in 2024, a 12.5 billion increase from the previous year.