Ministry of Culture Partners With EgyptAir to Promote Egyptian Arts
The new collaboration will spotlight Egypt’s artists, venues, and cultural initiatives on global and domestic flights.
The Ministry of Culture has signed a cooperation agreement with EgyptAir Holding to promote the country’s cultural industries, artists, and venues both at home and abroad. The agreement, discussed during a meeting between the Ministry’s Investment Advisor Ahmed Ebeid and EgyptAir Holding CEO Captain Ahmed Adel, aims to position culture as a key pillar of Egypt’s soft power and national identity.
Under the new partnership, EgyptAir will support the visibility of Egypt’s cultural content across its platforms. The initiative is designed to reach both inbound and outbound travellers, helping introduce local and international audiences to Egypt’s artistic production, heritage destinations, and creative talent.
The agreement follows an exclusive partnership between EgyptAir and Visa, which will work to enhance technological solutions in Egypt’s aviation sector and enhance the customer experience.
