New Policy Limits Use of Emirati Dialect in Media to Citizens
The decision follows a series of violations involving the misrepresentation of Emirati language and cultural symbols.
The UAE has enacted a new policy restricting the use of the Emirati dialect in media appearances to citizens only, as part of a broader effort to safeguard national identity and cultural authenticity. The regulation, now in effect, also requires speakers to wear national attire when addressing the public in the local dialect.
The decision follows a series of violations involving the misrepresentation of Emirati language and cultural symbols, particularly across marketing and entertainment platforms. Authorities have taken action against entities found to be in breach of the new rules, although specific penalties have not been disclosed.
The policy aims to address concerns over superficial or inaccurate portrayals of Emirati identity, ensuring that cultural expressions in media reflect the historical and social depth of the UAE. It also reflects the government’s ongoing shift toward strategic digital engagement, amid declining readership of traditional media and the rise of content-driven communication channels.
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