Sunday March 3rd, 2024
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Egyptian Fragrance Brand Mystic Amber Launches in Saudi

The women-led brand’s natural scents are now available at Jeddah’s trendy Homegrown Market.

Lana Mawlood

Exciting news for fragrance lovers in Saudi Arabia as popular Egyptian fragrance brand, Mystic Amber, is set to launch in the kingdom. Launched in 2020, this natural fragrance and aromatherapy brand has already gained notoriety in Egypt for its natural scents that are sorted into four categories: citrus, floral, woody, and fresh, as well as a selection of Arabian scents.

All products are certified by the National Association for Holistic Aromatherapy (NAHA) in the USA and are free of parabens and other harmful chemicals. Some of its signature blends we love include blue lotus for uplifting you on your down days, or an invigorating mix of orange, frankincense, and bergamot.

"Since Saudi Arabia is so keen on scents, aromatherapy and essential oils we decided that it’s the perfect opportunity to expand and cater to the Saudi market,” Mystic Amber founder Jumana Safar tells SceneNowSaudi. “We created an entire Arabian collection of room sprays, roll-ons, and essential oils for them that includes oud, musk, amber basenotes which the response was great so far!"

Mystic Amber's products will be available at Homegrown Market, a concept store that supports the best of all Arab and local brands and showcases them in their store. The store recently opened a new branch in Hayy, which is a cultural place to shop, eat, dine, and even do yoga sessions.

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