Fitness Hub Ignite Opens New Branch in El Gouna

Whether an active decision or a by-product of 5 AM club indoctrination, early morning workouts help us navigate the disasters that are waiting to ensue upon office arrivals. They enable us to weather unexpected storms and provoke enough endorphins to prevent slow-wifi induced psychological breakdowns, even in the most peaceful of towns. Amidst the gentle rolling of the Red Sea waves, Ignite - the Cairo-based fitness and wellness hub - has opened a new facility in El Gouna, Hurghada to ensure that its residents and guests all keep their fire burning.

“Ignite is a space that allows everyone to come as they are and to figure out what they really want to be in their lives,” Deana Shaaban, who co-founded Ignite alongside Hussein Abdeldayem in 2014, tells CairoScene.“Whether it’s a professional athlete playing for the world's number one position, or someone with an injury looking for solid quality help to recover, we have made it a mission to show up every day with our whole hearts to serve our community and allow it to truly thrive.”

The expansion harbours much more than core shredding classes and fitness circuits, it’s a direct offshoot of years worth of self-belief and tirelessness. “As a company we believe in the power of creating and transforming communities to allow them to thrive and we believed El Gouna’s values were very much aligned with our own,” Shaaban continues. “This newest facility has been in the works for about a year now and we are thrilled to see it come to life!”

The new Ignite facility is located at The Sports Zone in Downtown El Gouna.