Reform Athletica Opens First Riyadh Studio in Diplomatic Quarter

Dubai-born wellness hub Reform Athletica has opened its first Riyadh studio in the Diplomatic Quarter, bringing its design-led approach to a city where the fitness scene has been steadily expanding.

Founded by Dina Elshurafa, the concept leans into intentional movement and spaces that feel considered rather than purely functional — somewhere between a training studio and a place you’d actually want to spend time in.

“Riyadh has an incredibly dynamic and fast-growing wellness community, and we are thrilled to introduce Reform Athletica’s philosophy of intentional movement and design-led fitness to the city,” says Elshurafa. “Our goal has always been to create spaces where people feel inspired to train, connect, and prioritise their wellbeing.”

The Riyadh space, designed with London-based TR Studio, centres around a mix of classes including Lagree Megaformer, strength training and yoga. The focus stays on controlled movement, endurance and mobility, rather than high-intensity formats. Alongside the main studios, the space includes private training rooms, coaching suites and a small in-house juice bar.