Rowley's is Bringing Its One-Dish Wonder to Abu Dhabi
Also: Free ice cream, a secretive loyalty club, and the option to arrive by boat.
Some restaurants confuse you with a novel of a menu. Rowley's hands you a single dish and says, "Trust us." And somehow, Dubai did. In droves. One year after opening in DIFC, the steak-frites sensation threw itself a carnival-style birthday party that pulled 2,000 people— which, mathematically, means every attendee could have eaten approximately 1,000 fries and still wanted more. (We did not do the math. But we stand by it.) Rowley's confirmed its next chapter: Q2 2026 at Yas Bay, bringing the same single-dish DNA to the capital's busiest waterfront district. Quality cuts, unlimited fries, fresh salad, and rumours that you might soon be able to arrive by boat from the marina. In a city that appreciates a grand entrance, we are absolutely here for it. If Dubai's launch taught us anything, expect queues on day one, especially if the AED 50 steak promotion returns as expected. Back in Dubai, regulars can look forward to the Red Tail Membership launching this summer— a AED 999 loyalty programme capped at just 50 members, offering priority access and insider rewards wrapped in just enough mystery to feel exclusive. Also this summer they will be serving free ice cream while stocks last, no secret handshake required.
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