World’s First Sleep Fitness Brand ‘Eight Sleep’ Launches in Dubai

Eight Sleep, the world’s first sleep fitness company, has launched in Dubai with its latest innovation, the Pod 4 Ultra. This smart mattress top, powered by AI, is designed to optimize rest and recovery, making it ideal for Dubai’s fast-paced lifestyle. The Pod 4 Ultra features health-grade sensors that track sleep metrics like heart rate, respiratory rate, and sleep stages, while offering cooling capabilities, snore detection, and adjustable sleeping positions.

Backed by celebrity investors like Alex Rodriguez and Kevin Hart, Eight Sleep promises to enhance sleep quality by increasing total sleep time, improving deep sleep, and reducing snoring. The UAE marks the company’s first expansion into the Middle East, with plans to launch in Saudi Arabia in 2025.

The Pod 4 Ultra is available online, starting at AED 18,999, with the Autopilot feature included for phone control.