Cricket Legend Brett Lee Appointed CCO of The UAE Lottery

Former Australian cricketer Brett Lee has been appointed Chief Celebration Officer of The UAE Lottery, taking on a role centred on winner engagement, community activations and responsible participation.

Lee will meet lottery winners, hear how they plan to use their prize money and share their experiences through interviews and other content produced around the draw.

He will also participate in fan engagement and community initiatives across the UAE, while interacting with players and promoting responsible participation.

Lee represented Australia for more than a decade and became known as one of the fastest bowlers in international cricket, with a career that included major tournament victories and several high-profile performances for the national team.

The UAE Lottery is operated by The Game LLC and regulated by the General Commercial Gaming Regulatory Authority. It is the UAE’s first and only federally licensed lottery and the first federally licensed operation of its kind in the Gulf region.

Participation is restricted to UAE residents aged 18 and above.