Saudi Entertainment Drew 45.7 Million Visitors in First Half of 2026
More than 2,500 licences were issued and 8,500 inspections carried out as the entertainment sector continued to expand.
Entertainment events and activities across Saudi Arabia attracted 45.7 million visitors during the first half of 2026, with overall visitor satisfaction reaching 96%, according to the General Entertainment Authority (GEA).
The authority said it continued to strengthen the sector's regulatory and oversight framework during the period in support of the objectives of Saudi Vision 2030.
According to the GEA, more than 2,500 licences for entertainment and related activities were issued during the first six months of the year. The regulator also conducted more than 8,500 inspection visits across the Kingdom to ensure compliance with regulations while improving service quality, safety standards and operational efficiency.
The authority also worked with 29 government entities to unify procedures related to the entertainment sector and streamline the investor journey. During the same period, it issued 1,127 classification certificates for entertainment activities under a unified set of quality standards.
The sector continued to expand in the first half of the year, with the number of operating entertainment companies surpassing 7,200. More than 400 investors were given access to visitor experience measurement tools, while the authority prepared over 900 reports assessing visitor satisfaction and sector performance. During the second quarter of 2026, the GEA also handled 586 complaints through its dedicated follow-up mechanisms.
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