Pacinthe Badran’s Paris Fashion Week debut started with a mood: Serenity.

“You know those moments when you look at nature and you’re completely serene and calm – how the sky moves with the wind, how water flows when a little stone drops in,” Badran shares. “This collection translates those quiet, moving scenes into fabric: intersecting shapes, ripples, and lines that echo rock strata, waves and wind-blown skies.”

Burnout and overwhelm from the fashion industry pushed Badran to search for calm anywhere she could find it. “I’m not a ‘nature person’ per se," she admits, laughing, “but I like to look at beautiful things that give me that feeling. If I can’t go to nature – maybe I can wear it.” She wanted an atelier filled with pieces that, even on a hanger, “give me that sense of calmness, grounded in the context of everything that’s happening every day.”

Draping and ruffles are “the DNA of the brand,” balancing the tension between softness and control. Even when a piece is structured, it’s constructed with curved lines rather than sharp angles. For Serenity, she pushes her experimentation with ruffles further, trialing different patterns and construction to unlock new kinds of movement: a pink crepe dress with ruffles sliced on a curve so they “move all together with the body,” and organza cut in circles to “create gentle waves that echo water and rock patterns.” Fabric choices were key as well, Badran played with different weights and finishes of organza – matte, shiny, rigid, fluid – adapting each sketch to how it should move on the runway.

For her, the runway is where everything finally clicks into place: fabric, sound, styling, atmosphere. “It’s the full story coming alive,” Badran says. She even curated the soundtrack herself for the fashion show – London Grammar, Florence + The Machine, Lana Del Rey, Raye – choosing specific tracks to mirror each cluster of looks and their different interpretations of Serenity.

“It’s every designer’s dream to show during Paris Fashion Week,” she says. “The models were amazing, the dresses flowed perfectly on the runway. It really felt like out of this world.”

Look 1 “I wanted to create a couture look that had the softness of nature combined with its harsh nature - organza representing the softness and the shell like embroidered fabric is the harsh aspect, yet together they create the perfect balance that gives you SÉRÉNITÉ”
Bag: Simone roshaEarrings : Tiffany & COHeels: Aqquazzura

Look 2
“I wanted to do black but not any black, stuck with the brands signature draping and chose the perfect organza for it”
Bag: Jimmy ChooHeels: Rene Caovilla

Look 3
“This one is very special, very unique, I had no idea what I was going to create when I held the fabrics in my hands, but This came out and it was a show stopper on the runway”
Bag: Jimmy Choo Heels: Amina muaddi

Look 4
“The fire dress - when you put it on and walk in it you’ll only know why it’s called the fire dress - another print created specifically to portray that in nature harshness you’ll always find the softest beauty”
Bag: Bottega VenataNecklace: Jude BenhalimHeels: Jimmy Choo

Look 5
“For this print, I aimed to create a print like it’s moving while the organza flows on the runway, paired with a structured bodice with curved edges dropping crystals, I would say it’s one of my favorite pieces this collection”
Bag: OKHTEINHeels: Saint Laurent

Look 6
“Ruffles are in my DNA, but I wanted to do it differently this time, for Paris' special runway debut, you should see it moving. It's something else, it’s SÉRÉNITÉ.”Bag: Jimmy ChooHeels: Dior