Fashion Disruptors ‘The Risky Boys’ Take ‘Fashion Month’ Into the City

Risky Boys, a collective of models, stylists, art directors, and designers, and their sister project Born in Cairo have introduced Cairo Fashion Month, a new runway series that takes fashion outside conventional venues - in typical Risky Boys fashion - and into the city’s public spaces. This year’s edition moves through El Obour’s fish market (March 6th), El Matareya (March 15th), a football court (March 20th), and a circus (March 30th), with each location selected to reflect a different aspect of Cairo’s cultural landscape.

The first runway show at El Obour’s fish market featured a lineup of Egyptian brands, including Sekhmet, Al Camileon, Horra, Cocobelle, and Eleven Eleven. They brought together designers, creatives, and over 40 influencers and media platforms, integrating fashion into spaces that shape everyday life in Cairo.

With each show, Born in Cairo and Risky Boys aim to explore new ways of presenting fashion in the city, moving away from the standard fashion week format and placing designers and their collections within environments that reflect Cairo’s energy.