Monday June 24th, 2024
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LA's 'Create Twenty Two' Expands Into Saudi Arabia

Dressing Hollywood’s Zendaya in Saudi Arabia’s Nadine Attar was merely the beginning…

Farida El Shafie

LA's 'Create Twenty Two' Expands Into Saudi Arabia

Partnering with Jeddah’s Azab Production - under the stewardship of Rayan Azab and Shaha Boraji - LA-based fashion solutions firm, Create Twenty Two, embarks on its Saudi Arabian journey. This leap, helmed by its founder Lisseth Villalobos-Azab, marks a significant step in the MENA region’s fashion trajectory. Villalobos-Azab, with her extensive experience and longstanding collaborations with talented designers and creatives, has been the linchpin in nurturing MENA designers' aspirations to penetrate the competitive US market.

Create Twenty Two isn't merely a consultancy - it’s a full-fledged guide navigating designers and brands through the intricacies of the fashion and beauty landscape, and its inaugural Designer Preview in Jeddah is no exception.

The roster of participating designers reads like a who’s who in the realm of Middle Eastern fashion: from Alaa Hashimi in Jeddah to Anaya from Dubai, the elegance of Banan from Riyadh to the artistry of Jimar Jewelry in Jeddah, and the multifaceted skill of Noor Azahari in Lebanon, among others. This gathering will not merely showcase these designers’ collections but also serve as a gateway to connect with industry leaders, schedule crucial opportunities, and potentially mark their presence during Hollywood’s red carpet season.

As the consultancy signs on MENA designers aiming to make a splash during the award season, it reinforces its foothold in the market. Its pledge to establish an organic, professional, and ethical cross-promotion platform between its extensive network and the MENA/GCC region talent is unwavering.

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