Local Sustainable Label Up-Fuse Splashes Into El Gouna

Egyptian sustainable fashion brand, Up-Fuse, is expanding its reach with the opening of a new store in the coastal city of El Gouna. For over a decade, Up-Fuse has been supporting local artisans in the Mansheyet Nasser neighborhood, creating stylish and sustainable bags, backpacks, and accessories made from recycled plastic bags.

“El Gouna is taking serious steps towards sustainability. We feel so proud of their steps and wanted to be part of it,” Yara Yassin co-founder of Up-Fuse tells #SceneStyled, “Our fashion fits perfectly into the coastal city’s landscape, and we love the sea!”

The opening of the new store in El Gouna is an exciting development for the brand, as it continues to make ethical and sustainable fashion accessible to a wider range of consumers. Located on the glittering shores of the Red Sea, the new store is expected to attract visitors from far and wide, who are looking for unique and environmentally-friendly fashion products.