Monochrome Monday: The Amethyst Edition

Purple is a paradox. It’s natural but elusive, royal yet rebellious. It’s a colour that’s never neutral, never forgettable. This week, we’re skipping the sweet pastels and diving into amethyst: the deep, moody, cool-toned purple that channels both calm and power.

Not quite violet, not quite plum, amethyst is the power suit of the colour wheel. It flatters everyone without ever fading in. It’s the kind of hue that shifts with your energy: soft when you want it, striking when you need it. Whether sheer or structured, it doesn’t just match the moment, it creates it.