Monochrome Monday - The Viva Magenta Edition
It was Pantone’s Colour of the Year in 2023 for a reason.
![Monochrome Monday - The Viva Magenta Edition](https://scenenow.com/Content/Admin/Uploads/Articles/ArticlesMainPhoto/63938/eea34fb4-2fc5-43ce-bd63-8f3f91935f42.jpg)
Viva Magenta isn't just a colour you wear; it's a colour that wears you, commanding attention with every fabric fold, sparkly stitch, and fuchsia heel. Named Pantone's Color of the Year in 2023, this bright hue is a pinkish purple, the result of blending red and blue together. This fusion has sparked a lively explosion of colour; one that has trickled its way into winter boots, trench coats, formal wear and patterned co-ords.
Atelier Zuhra | SS’23 Collection
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The Omani/Dubai-based couture house is bringing the drama. Gigantic ruffles fronting as sleeves add a flair of verve and life to the sparkly dress, imitating a mermaid’s tail with its scaly sequins.
Port Tanger x Ice Studios | Nunny in muddy pink acetate
![](https://scenenow.com/Content/Admin/Uploads/Articles/ArticlesMainPhoto/63938/49d44501-c58b-4546-89cb-f998cfe88e28.jpg)
Maison Saedi | Vive - FF22/23 Couture ‘Alexandria’ Collection
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Maison Pacinthe Badran | “Rafine Güzellik” - Couture collection 2021
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Rigash | Fuchsia Leather Corset & Mini Skirt - FW’22/23
![](https://scenenow.com/Content/Admin/Uploads/Articles/ArticlesMainPhoto/63938/0d1b70aa-7cee-46e8-81c9-e19f561420cf.jpg)
Elias Antoun | Viola - The Winter Bloom Collection
![](https://scenenow.com/Content/Admin/Uploads/Articles/ArticlesMainPhoto/63938/5978752d-59c0-458b-8e59-7254b871e42c.jpg)
Kaltham’s Fine Jewellery | Pink Star and Moon Diamond Ring
![](https://scenenow.com/Content/Admin/Uploads/Articles/ArticlesMainPhoto/63938/0a7d86be-ff0a-45c2-8f1f-dc689cc79412.jpg)
Aleil | Horra Mini Bag
![](https://scenenow.com/Content/Admin/Uploads/Articles/ArticlesMainPhoto/63938/3349cad4-80fc-46ca-9934-4ac240a9e2e0.jpg)
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