Noon by Noor Debuts Fall/Winter 2025 Collection at London Fashion Week

Bahraini label Noon By Noor knows how to tell a story through clothes, and for Fall/Winter 2025, that story is written in structure, movement and a deep-rooted connection to home.

Designers Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa took London Fashion Week on a journey through Bahrain’s architectural landscape, specifically the work of Swiss architect Christian Kerez, whose multi-storey car parks in Muharraq have become unexpected cultural hubs. Yes, car parks, but not just any car parks - spaces reimagined as gathering places, intersections of art, community and heritage.

That very idea - of structure with purpose, of design that doesn’t just exist but lives - translated fluidly into the collection through razor-sharp tailoring and soft draping. Strong shoulders are softened by sculptural bodices, wool tweeds are stripped and frayed, then reworked into tulle, creating an entirely new kind of fabric. The details were quiet but intentional, which is a trademark of the brand’s design ethos.

As always, Noon By Noor kept the palette restrained, letting texture do the talking. Black, beige, and deep grey formed the foundation, with a dark shade of chartreuse cutting through the neutrals like a flash of rebellion. Their trench coats also stood out - buttery beige, slick and high-shine, a piece that felt like a modern classic in the making.

Noon By Noor has always embraced the idea that elegance doesn’t need excess. The mood is poised and powerful; models move with an effortless ease on the runway in their pieces, framed against a high-shine runway that reflects their every step. This collection showed that Bahraini heritage can be just as at home globally as it is in Muharraq.