Noor Hesham Selim Launches ‘Heesho’, A Tribute to His Father

The late Hesham Selim, legendary Egyptian actor and proud father, is the inspiration behind Heesho, a new clothing brand launching in Summer 2025. Created by his son, Noor Hesham Selim, the brand is both a tribute and a bold new step in identity-led fashion.

“This is Heesho. A brand named after my dad [Hesham Selim], my best friend, my backbone, and my style icon. Heesho is built in his name. And in his spirit,” Noor shared.

The label blends personal narrative with relaxed, wearable design, introduced under the tagline: “All boys welcome.”

The first drop is yet to be revealed.