Saudi Label Abadia Is Hosting Its First Pop-Up in Egypt
Hosted at Villa M by Marakez, the pop-up is a celebration of cross-cultural design, wrapped in linen, rhythm, and good company.
Saudi fashion house Abadia is making its Cairo debut — and it’s doing so in style. On Saturday, May 24th, Zamalek’s Villa M will play host to the label’s first Egyptian pop-up, transforming the space into a fashion-led gathering of music, craft, and conversation.
From 2pm to 8pm, guests will preview Abadia’s signature silhouettes before the space opens to the public. Known for its minimal designs, the brand fuses traditional Saudi craftsmanship — from Sadu weaving to Naqda embroidery — with clean, modern tailoring. The result is a design language that nods to heritage without being weighed down by it.
The event promises a tad more than just your average fashion forward line-up: curated bites, cocktails, and a soundtrack to match. There are also whispers of a few surprises planned for the afternoon — the kind of thoughtful flourishes Abadia is known for.
Hosted at Villa M by Marakez, the pop-up marks more than a commercial expansion. It’s a celebration of cross-cultural design, wrapped in linen, rhythm, and good company.
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