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Emirates to Unveil Innovative First Class Suite at ITB Berlin

The airline will showcase its sustainability initiatives at the event, including eco-friendly on-board items.

Scene Traveller

Emirates to Unveil Innovative First Class Suite at ITB Berlin

Emirates, the world's largest international airline, is set to make a significant comeback at ITB Berlin, where it intends to showcase its latest innovations from March 5th to 7th.

With preparations underway for the event, the airline plans to unveil new partnerships, expand existing collaborations with travel partners, and present its latest products, including a highly-anticipated demonstration of its Boeing 777-300ER ‘game-changer’ First Class fully enclosed private suite.

Additionally, attendees will have the opportunity to experience the airline's extensive lineup of onboard offerings, which include the Boeing 777 Business Class seat, the newest A380 Onboard Lounge, the First Class Shower Spa, and the award-winning Premium Economy seat.

The Emirates stand will feature a dedicated space to showcase the airline’s recent sustainability initiatives, including onboard items crafted from responsibly sourced materials and products from ‘Air-Crafted by Emirates’ – a collection of luggage, bags, and accessories made from upcycled materials derived from retrofitted A380 aircraft.

The expansive 480-square-meter, double-storey Emirates stand, which was designed to accommodate up to 200 visitors simultaneously, will not only serve as a platform for showcasing these initiatives but will also provide four meeting spaces.

With this showcase, Emirates aims to strengthen its existing partnerships in Europe, as well as forge new alliances with global travel partners.


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