This New Tourism Ad Reimages Saudi Arabia Through the Lens of ‘Dune’

A new mystifying Saudi tourism ad is reimagining the ancient desert kingdom through the lens of acclaimed science fiction book-series-turned-blockbuster-franchise ‘Dune’.

Taking viewers through ancient Nabatean monuments and deeply spiritual desert heartlands within the Kingdom, the visual journey is an ode to the millenia-old breezes of the ochre swathes of desert, which have intrigued travellers since pre-Islamic days.