Petal Group Secures $18 Million to Expand Operations in UAE & Ireland

Petal Group, a floral gifting and e-commerce platform operating across Ireland and the UAE, has secured $18 million from UAE-based Quintas Capital to support expansion through strategic acquisitions and entry into new markets. Founded by entrepreneur and technologist Garreth Knowd, the company runs Flowers.ie, FlowersDirect.ie, BloomMagic.ie, and Flowers.ae, offering premium floral design, same-day delivery, and a proprietary technology platform for fulfilment and customer experience.

“This is a landmark first investment for our Managed Equity strategy, and we are thrilled to partner with Garreth and the team. Petal Group has built a unique high-growth, scalable and technology-led business with significant international reach. We are looking forward to supporting its next phase of the group’s expansion focusing on acquisitions and entry into new strategic markets,” Kevin MacSweeny, Head of Managed Equity and shareholder at Quintas Capital, said in a statement.

The transaction is the first completed under Quintas Capital’s deal-by-deal Managed Equity model. During 2024, former private equity professionals MacSweeny and UAE-based Khan acquired a significant stake in Quintas Capital with a view to scaling its private market investment activities. The firm’s wider platform includes Managed Equity and a private credit offering led by CEO Kevin Canning.