Visa & Noon Payments Launch First Global Merchant Payment Passkey

Visa and Noon Payments have launched Visa Payment Passkey, described as the first global merchant payment passkey system. Introduced at global financial services event, Sibos 2025, in Frankfurt, Germany, the passkey aims to upgrade online checkout authentication for merchants worldwide, with Noon Payments becoming the first payment service provider to offer the solution to merchants and customers in the MENA region. The collaboration brings passwordless, device-based authentication to ecommerce by leveraging biometrics or PINs on consumer devices, removing the need for static passwords and one-time passcodes at checkout. Built on open industry standards from the FIDO Alliance, the system keeps sensitive biometric data on the consumer’s device and is designed to work across devices and payment channels. It also connects with Visa Acceptance Platform solutions including Payer Authentication and Authorization. Visa and Noon Payments said the implementation focuses on simplifying merchant integration with plug-and-play functionality and direct integration into existing payment infrastructure. Cited features include expedited checkout processes, reduced error rates and simplified staff training, with a system architecture designed for global scalability and consistent security across markets. The development comes alongside the United Arab Emirates transition from SMS and email one-time passcodes to app-based authentication by 2026.