WATCH: Hadia Ghaleb: From Personal Brand to Nationwide Sensation

Renowned Egyptian entrepreneur, fashion designer, and social media maven, Hadia Ghaleb took centre stage at RiseUp Saudi’s second edition, offering insight into how her personal brand and a platform of millions birthed her own brand.

With the keen awareness of a woman and the acumen of a business mogul, Ghaleb noticed a market gap and swiftly transformed a modest swimwear line into a nationwide sensation, adorning every beach. She believes her brand, one catered to women’s needs, found its audience rather than the other way around. In this exclusive StartUpScene interview, Ghaleb shares how her personal journey paved the way for her brand and the profound feedback generated by the now-iconic swimsuit.