Athar Saudi Festival of Creativity 2024 Announces Speaker Lineup

The Athar Saudi Festival of Creativity has announced their 2024 lineup of speakers and initiatives. The creative marketing event is set to take place in Riyadh between November 3rd and the 6th.

Athar Festival is a national platform which enhances skills and fosters talent among Saudi youth, preparing them for global leadership roles and to tackle the challenges of the future.

The anticipated lineup of speakers and panelists includes Prince Fahad bin Faisal Al-Saud, founder of NA3AM, Sir Martin Sorrell, founder and executive chairman of S4 Capital, Matt McKie, director of marketing at Manchester United, and Najeeb Jarrar, chief marketing officer for the Middle East and North Africa at Google.

The festival will additionally feature the Young Talent Academies over four days, including the Student Creative Academy, the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy. The festival will also feature the Maheerah Programme, which uplifts young women in the industry, exemplifying the festival’s focus on youth development.