CIB & Egyptian Clothing Bank Launch ‘Warmer Winter’ Campaign

CIB Foundation continues its partnership with the Egyptian Clothing Bank through the launch of the ‘Warmer Winter’ campaign, which aims to provide warm clothes to 100,000 underprivileged children in Fayoum, Gharbia and Kafr El-Sheikh this winter.

This new campaign comes as part of the ‘For Egypt’ initiative and builds on over a decade of collaboration between CIB and the Egyptian Clothing Bank, which has already provided warmth to over 700,000 children across various governorates.

Underprivileged children in many regions face serious health risks in winter, as they lack the clothing and heating to cope with often biting temperatures. Prolonged exposure to the winter cold significantly affects their long-term health, development and well-being, and can also lead to life-threatening complications in extreme cases. “The campaign is not just a humanitarian initiative, but rather a winter vaccine for these children,” Engineer Sherif El-Saeed, Director of the CIB Foundation, tells CairoScene.

‘Warmer Winter’ seeks to emphasise that warmth is a necessity and as such, should be available to all, distributing high-quality winter clothing made from 100% recycled materials in areas where it is most needed.

“Integrating humanitarian aid, environmental sustainability and economic empowerment, this partnership creates a comprehensive framework for social development,” Dr Moez El-Shohdi, Chairman of the Egyptian Clothing Bank, tells CairoScene.

As part of this outreach for social development, ‘Warmer Winter’ extends its focus to economically empowering Egyptian women, as the clothes distributed are produced in workshops led by the ِEgyptian Clothing Bank, where women receive training in sewing, garment production and recycling.