Global Narrative Debuts to Drive Egypt’s Voice Across Borders

Born out of the Narrative Summit, ‘Global Narrative’ is a new venture spanning Cairo and Riyadh (and soon the world!) that places purpose-driven PR at the heart of cultural revival and regional storytelling.

At the close of the 2025 Narrative Summit, as the final applause echoed through the auditorium, a new story began—one not told from a podium but designed to shape policies and perceptions.

Global Narrative is a bold new venture by leading communications firm CC Plus and co-founded by Lamia Kamel and Hania Amr Moussa, dedicated to reshaping how Egypt—and the wider region—tells its story on the global stage. With offices in both Cairo and Riyadh, the platform moves beyond conventional PR to something far more ambitious: strategic nation branding, cultural diplomacy, and personal positioning for regional leaders operating on the world stage.

But this isn’t PR for PR’s sake.

“We’ve learned that storytelling, when rooted in purpose, becomes one of the most powerful tools for transformation,” says Lamia Kamel, Managing Director of CC Plus and founder of the Narrative Summit. “Global Narrative is a natural extension of everything we’ve built—from our regional growth to our commitment to Egypt’s cultural and global relevance.”

Under the banner ‘PR with Purpose’, the new company is set to offer tailored communication strategies, executive branding for changemakers, and strategic visibility campaigns for public and private sector entities. Its goal? To amplify Egypt’s voice, not just as a tourist destination or emerging market, but as a cultural, intellectual, and economic hub that belongs in the center of global conversations.

For co-founder Hania Moussa, the timing couldn’t be more urgent. “We need to move past surface-level narratives,” she explains. “It’s time to talk about what connects us as a region, from culture and tourism to innovation and development. Through Global Narrative, we’re not just telling stories, we’re shaping them, together.”

In many ways, Global Narrative carries forward the founding vision of the Narrative Summit itself, a platform that has, over the years, gathered Egypt’s top business minds, creatives, and policymakers to reimagine the country’s future. With this new venture, that vision gains operational teeth: a full-fledged firm tasked with exporting Egypt’s best-kept stories and ensuring they reach the audiences that matter.