Haya Karima Redirects Ad Budget to Aid Families During Ramadan
Haya Karima launched a Ramadan campaign to provide 1 million meals, 15 Umrah trips and financial aid across governorates.
The Haya Karima Foundation has announced the allocation of its entire advertising budget this year to provide direct aid instead of developing its promotional campaigns, aiming to support the most vulnerable groups during Ramadan.
The foundation is launching its Ramadan campaign to distribute 1 million food boxes and 1 million hot meals across all governorates, in addition to offering 15 Umrah trips and financial assistance for humanitarian cases.
Haya Karima is also inviting participation in the Challenge of Goodness as part of the ‘One Million Meals’ campaign, encouraging individuals, volunteers, and celebrities to help raise the number of meals provided. Additionally, the foundation is launching a revamped version of the Haya Karima program on its digital platforms to highlight success stories as it pursues its mission to improve the infrastructure of rural areas, along with a daily series of Ramadan chants.
