Riyadh Season Tops MENA Brands & Wins Loeries Award

Riyadh Season has been ranked as the leading brand in the Middle East and North Africa and has secured first place at the Loeries Awards, according to a statement shared by the Turki Al-Sheikh on social media.

The Loeries Awards, established in 1978, are among the region’s most recognised honours for advertising, marketing communications and creative excellence. Winners are selected based on criteria that include idea quality, innovation, execution and overall creative impact, making a first-place finish an indicator of strong performance in those areas.

Riyadh Season’s brand ranking places it ahead of other entertainment and cultural brands in the Middle East and North Africa, underlining its visibility and competitiveness in a crowded regional market. The season is presented as a flagship entertainment initiative, featuring large-scale events and diverse programming that have contributed to its reach and recognition.

Alongside Riyadh Season’s recognition, its creative partner, BigTime Creative Shop, was also acknowledged with a leading position among regional creative agencies for its role in developing and executing campaigns associated with the season.