USD 1 Billion Deal May Bring Smurf-Themed Real Estate to Saudi Arabia

Aqaratic, a Saudi real estate firm, announced a USD 1 billion partnership with Egeez World, a licensed entertainment holding company,  to develop entertainment-themed real estate projects across the Kingdom. While entertainment-focused experiences usually develop into theme parks, Egeez World creates living and hospitality experiences geared around iconic themed brands. This new development could see residential or hotel experiences centred around pop-culture figures such as The Smurfs, Emojis and Youtooz.

This collaboration aligns with Saudi Arabia’s Vision 2030, which has seen a surge in mega projects, from theme parks to cultural hubs. The new partnership is set to further elevate Saudi Arabia's status as a leader in both real estate and entertainment innovation. The projects will combine luxury living with branded experiences, marking a new chapter in the Kingdom's push to attract global investors and entertainment content creators.

The deal was announced at Cityscape Global, a leading international property event, and is expected to introduce unique living spaces that cater to nostalgic fans and new audiences.