Visa Launches Flexible Payments Feature in UAE & USA

Visa has rolled out a new flexible payments feature in the United Arab Emirates and the United States, allowing customers to pay from multiple funding sources using a single card. This new "flexible credential" feature, already available in several countries across Asia, is designed to provide consumers with more convenience and flexibility as e-commerce continues to reshape the global payments landscape.

As digital payments become increasingly common, Visa is responding to consumer demand for greater choice and ease. The new feature lets users link different accounts - whether credit, debit or digital wallets - onto a single card, making it easier to manage finances and make purchases from various sources with just one payment method.

A recent Visa study revealed that 51% of cardholders want the ability to access multiple accounts through a single credential, underscoring a clear shift toward a more fluid and adaptable approach to financial management. As online shopping and digital transactions become the standard, consumers are prioritizing flexibility in how they manage and use their funds.

For the US rollout, Visa has partnered with fintech company Affirm, which serves 1.4 million active cardholders. In the UAE, Visa has joined forces with Liv Bank to bring the feature to regional customers. These collaborations reflect Visa’s strategic push to align with fintech innovators in order to expand service offerings and stay ahead in a competitive market.

Visa plans to expand the flexible payments feature to Europe in the coming months. The feature’s launch is part of Visa’s broader strategy to meet the rising consumer demand for digital financial services, offering more customized and seamless options to users.