Simonds Brings Back Its Salmon Cake for Sham El Nessim

Sham El Nessim is creeping up, and while most Egyptian households are gearing up for their annual feseekh-and-renga ritual, it’s not exactly the kind of thing you show up with when you’re visiting. Enter Simonds, offering an alternative for those who want to keep the tradition, minus the olfactory commitment.

The century-old bakery—founded in 1898 and long associated with refined patisserie—brings back its seasonal staple, the Simon Femme Cake. Made with premium smoked salmon and crafted specifically for the holiday, it leans into the savory side of celebration. It’s become a quiet Sham El Nessim tradition of its own, returning to Simonds branches across Cairo every year for those who like their festivities a little more… composed.