AD: QWELL Is the Lifestyle Platform Reimagining Senior Living in Egypt

When we were younger, growing up felt like something to celebrate. Every extra centimetre, every lost tooth, every new word was treated as a milestone. But somewhere along the way, that sense of excitement shifts. Age begins to be viewed with worry rather than wonder, and the transition often feels abrupt.

QWELL, a comprehensive lifestyle platform designed to support older adults, is working to gently reshape how we think about getting older. Through clubs, hospitality programs, travel experiences and thoughtful campaigns, QWELL shows that life after 50 can be full, vibrant and just as expressive as ever.

Psychological research on adulthood and aging consistently highlights how autonomy, purpose and strong social connections shape quality of life in later years (Clark, 1988; McClure & Leah, 2020). QWELL places these qualities at the centre of their practice. Rooted in the principle of positive ageing, its mission is not only to support older adults, but to help them feel fulfilled—through a holistic approach that keeps their daily lives familiar, engaging and meaningful.

Created for adults aged 50 and above, QWELL’s layered model offers everything needed for smooth, supported living across its verticals: QWELL Residences, Hospitality, Travel, Home Fit Out and Club. In the language of Maslow’s hierarchy of needs, QWELL aims for the top—helping seniors move toward self‑actualisation at any age.

Through QWELL, older adults find homes specifically designed for them, where they can continue living independently, with just the right amount of support. These homes feel personal and warm, not clinical or unfamiliar, designed by QWELL in partnership with Madinet Masr, Ora and TLD.

QWELL was built on dignity, respect and a deeply personal story. The idea emerged when founder Magdy Elridy realised his mother needed support to navigate this stage of life—without losing the spark that defined her. Conventional care options felt dull and uninspired; they needed to create something that is not a care home. He believed she, like so many seniors, deserved more. So he created a place where her personality, joy and independence could shine even brighter.

By offering opportunities to learn, move, play and connect—especially through the QWELL Club—the platform nurtures community and emotional comfort. It encourages older adults to grow within a supportive circle, grounded in the belief that it’s never too late to rediscover what brings joy. In many ways, this stage of life is the perfect moment to do so.

Beyond its services, QWELL is also challenging stereotypes through its campaign Living Out Loud – Wakhed Zamany w Zaman Gheiri. The campaign features seniors on motorbikes, in leather jackets, blowing up balloons, having pillow fights and relaxing in skate parks—simply living as they always have, without limitation or apology. This spirit runs through everything QWELL does.

References:  Clark, P. G. (1988). Autonomy, Personal Empowerment, and Quality of Life in Long-Term Care. Journal of Applied Gerontology, 7(3), 279-297. https://doi.org/10.1177/073346488800700302 (Original work published 1988) McClure J, Leah C. Is independence enough? Rehabilitation should include autonomy and social engagement to achieve quality of life. Clinical Rehabilitation. 2020;35(1):3-12. doi:10.1177/0269215520954344