This Museum Might Just Be the Most Instagrammable Place in New Cairo

Perhaps neon is still in the books for 2023. Before you get in a huff about it, no one is implicating 2014 headbands and clunky bangles. Au contraire, the neon in question renders itself visible through a series of LED lights, signs lining star-studded clubs and, in a more recent turn of events, New Cairo’s Hall of Selfies.

Founded by sisters Hoda and Eyman Abdelaziz, Cairo Festival City Mall’s Hall of Selfies is an ode to the picture-perfect scenery plaguing Pinterest boards and Schiaparelli runways. In simpler terms, the museum harbours the same magnetic allure that Doja Cat carried upon drenching her skin in crimson Swarovski crystals - a captivating fusion of colour and contemplation.

As you navigate the hall, you'll find yourself traversing the Rainbow Runway, enveloped by a radiant spectrum of hues that seem to shine with a life of their own. You'll bask in the glory of the Oscar Room, a space that harkens back to the golden era of Hollywood and exudes sophistication and glamour and, of course, you won't be able to resist plunging into the bright blue ball pit, where you can blissfully surrender to previously uninhibited playfulness.