Saudi Arabia Bans Use of Government Names in Property Ads

The use of government names, logos, and identities in property advertisements has been restricted under new regulations governing real estate marketing in Saudi Arabia.

The rules were approved by the board of the Real Estate General Authority as part of implementing the Real Estate Brokerage Law. They prohibit advertisers from referencing government entities without legal justification and introduce stricter oversight of licensing and content standards.

Advertising licences may be revoked if used beyond their authorised purpose, left to expire without renewal, or found to contain misleading or inaccurate information. The framework also sets clear content requirements, prohibiting false or deceptive claims, defamation, and misrepresentation of a property’s condition or nature.

All listings must include essential details such as property type, location, size, description, and value, along with any information that may influence pricing or buyer decisions.

Advertisers are also required to disclose existing rights associated with a property, specify applicable fees, and provide valid and up-to-date contact details that match those registered in the licensing application.

Publishing advertisements without a licence or using unregistered contact information is prohibited. Marketing language must avoid exaggeration and the omission of key information.

For digital platforms, property listings must be linked directly to the authority’s systems through technical integration to ensure accuracy and consistency of data. The regulations apply across social media, broadcast and print media, exhibitions, digital platforms, and outdoor billboards.

Only property owners, authorised representatives, or licensed brokers are permitted to apply for advertising licences, typically with proof of ownership required. Advertisers must also remove listings once their purpose has been fulfilled or the licence has expired.