Wegz Drops Music Video for Madinet Masr’s ‘Al Arabi Asli’ Campaign

Egyptian artist Wegz has just dropped the video for his latest track, ‘Al Araby Asly’, a bold statement in support of the Arab identity and language.

Directed by Salma El Kashef, the video is rich with imagery that connects deeply to Egypt’s heritage and cultural roots. Lyrically, Wegz reminds us of where we come from, calling on listeners to preserve the Arabic language and identity - something that resonates deeply in a time when these values feel increasingly sidelined.

The track itself takes a distinct sonic turn for Wegz, blending his signature style with an oriental melody and arrangement that feels both familiar and fresh. This shift isn’t so much a sonic experiment as much as it is a reflection of the initiative’s core message.

‘Al Araby Asly’ is part of an initiative led by Egyptian real estate developers Madinet Masr, featuring other notable figures like Khaled and Nour El Nabawy, Mohamed Helmy, and writer Omar Taher. Wegz, one of the initiative's early supporters, took to Instagram to share his thoughts on the importance of preserving the Arabic language, making it clear that this is more than just another project for him - it’s personal.