Comedian Kareem Rahma & Wife Karina Muslimova Star in Gap Campaign

American casualwear label Gap has created an ongoing series shedding light on artists within its community. This time, the brand follows Egyptian-American comedian Kareem Rahma and his wife Karina Muslimova as they go about their day in Brooklyn, chilling between creative projects, parenthood and everything in between.

For Rahma, dressing is all about function. Whether he’s shooting an episode of ‘Subway Takes’, performing with his band ‘Tiny Gun’, or moving between projects, he needs outfits that keep up. “I usually leave the house for 10 hours and go to a lot of different places,” he explains in his Gap campaign. “So, I like clothes that are layered, functional, comfortable, and make me feel cool.” He keeps it effortless in an Oversized Denim Chore Jacket and ‘90s Loose Khakis in the campaign.

Muslimova, a writer and artist, sees fashion the same way. “Because I’m a mom, comfort is the most important thing,” she says. “I like to have some fun. I’ll play around and combine things that usually don’t go together, or add my own touch with accessories.” In the campaign, she does just that, styling the Men’s Oversized Trench Coat and Horseshoe Jeans with her own vintage Gap scarf.