To celebrate the launch of their new denim collection, Egyptian label Al Camileon is collaborating with Egyptian design studio Kangaroo to host (no, not a zoo) a customisation workshop on the former’s very collection.

“At Al Camileon, we put emphasis on the exclusivity of our garments,” founder Zeyad El Ghorab tells Scene Styled, “This workshop with Kangaroo enables the creation of Al Camileon clothing that is 100% exclusive, because it’s hand-stitched with each person’s personal stamp.” At the workshop, people are invited to stamp, mark, and alter their new Al Camileon denim pieces, making them truly their own. “The whole point of Kangaroo as a creative studio and experimental lab is to give people who aren’t usually creative the chance to get their hands dirty,” tells us Naila Marei, the founder of Kangaroo, “We believe that every single person benefits from tapping into their creativity. It’s like an art class for people who aren’t kids anymore.”In that sense, the collaboration between Al Camileon and Kangaroo gives customers a chance to truly meditate on their Al Camileon pieces, rather than just clicking ‘Add to cart’ and really forgetting about them. This workshop invites slow consumption, thoughtfulness and the chance to really truly spend enough time with a garment to fall in love with it.“Kangaroo has their own original imprint on things,” continues El Ghorab, they have authentic taste. I just felt like both design houses - which are by nature very different - coming together could create something entirely novel.”