Egyptian Actor Ahmed Helmy Is Launching His Own Sunglasses Brand

After decades as one of Egyptian cinema's most recognisable faces, Ahmed Helmy is turning a long-standing signature into a fashion label. The actor, whose distinctive eyewear has become a familiar part of his public image over the years, has announced the launch of his first namesake brand, Ahmed Helmy.

In a post shared on Instagram, Helmy offered the first glimpse of the venture, wearing a pair of orange-tinted aviator sunglasses alongside a minimalist campaign bearing the brand's name and the words "Coming Soon."