High Jewellery House ORLOV Debuts Its First Regional Boutique in Dubai

Dubai is no stranger to luxury, but every so often, a new name arrives that shakes things up, much like ORLOV. The Monaco-born high jewellery house that has built a reputation on storytelling through precious stones has just opened its first-ever boutique in Dubai, choosing the luxurious Marsa Al Arab Hotel as its Middle Eastern home.

“Dubai is an epicenter of luxury and artistry, making it the perfect home for our first dedicated space in the region,” ORLOV’s creative director and co-founder, Angela Orlova, tells Scene Styled. 

If ORLOV’s name doesn’t immediately ring a bell, that’s because its presence has long been exclusive to those who seek out high jewellery with an edge. Founded in 2011, the brand has always played in the space between nature’s raw beauty and structured shapes, crafting pieces that draw from everything from crocodile scales to zebra stripes. The brand also often references historical artistry— one of its key inspirations, for instance, is the crocodile motif from Les Nubiens by Ernest Barrias, a 19th-century sculpture that symbolises resilience.