Huda Beauty Just Turned Her Easy Bake Powder Into a Fragrance

Cult-favourite makeup brand Huda Beauty is revisiting one of its most talked-about launches - this time with greater intensity. After a limited run of its Easy Bake fragrance left a loyal following asking for more, the brand returns with Easy Bake Intense Eau de Parfum, a deeper, more concentrated take on the powder-turned-perfume that built its own cult appeal.

The new iteration leans fully into the olfactive identity that made the original so distinct, translating the soft-focus finish of the Easy Bake setting powder into something far more lingering. Composed by Dubai-based principal perfumer Hamid Merati-Kashani, whose portfolio spans Parfums de Marly’s Layton, Pegasus, and Althaïr, the scent carries his signature balance of Middle Eastern richness and structured European composition.

Positioned as a floral gourmand, Easy Bake Intense opens with wild cherry before moving through white florals and cinnamon bark, settling into a base of caramel milk and vanilla bourbon.