The most interesting work in culture often happens off-brief. It’s in the styling that defines an era, the casting that feels like a revelation, the album art you can almost hear. This is Noor Alazzawi’s territory. An ‘Image Director’ by her own invention, she has built a career on the foundational work that makes everything else look better, sound sharper, and feel more true.

So, if you’ve been feeling like the cultural pulse of the region has become more vibrant, a little more authentically, in the past few years, there’s a high chance Noor Alazzawi had a hand in it. You just might not have known it…

A Sharjah girl with an Iraqi soul, she moved from the strategic realms of Design Management to the vibrant chaos of GQ Middle East, where she earned her stripes as the ‘Casting Queen.’ With a curator’s eye and a believer’s heart, she pulled faces from the underground and handed them the global spotlight, championing sounds and styles long before they became headlines. She recalls pitching the now-legendary Marwan Pablo cover, a concept met with initial scepticism. Undeterred, she pieced it together with sheer will and a few key pieces from Adidas. “That cover,” she notes, “was the most viral GQ Middle East had seen.”

But the throughline of her work, the pulse beneath the polish, is a profound sense of community. Her driving belief is simple and powerful: “everybody has a seat at the table.” Whether she’s A&R-ing a new artist, art-directing an EP for Wegz, or meticulously planning the narrative of an Instagram feed, or styling an artist for a magazine cover, she is the human algorithm linking raw talent to its visual heartbeat. She builds bridges between the artist and the brand, the idea and its audience, ensuring the story that emerges is not just beautiful, but true.

For this SELECTS, we handed the mic to image architect Noor Alazzawi to curate seven looks for the seasonal shift. A fall/winter transition that speaks her language of intuitive cool for men and women. Think lived-in denim that tells a story, a blazer that refuses to be gendered, a boot that’s seen things, and a kind of layered ease. It’s personal uniform dressing at its finest—because in Noor’s world, everybody has a seat at your style table. Consider this your invite to the main event.

Outfit 1

"A wool cardigan is a fall transition staple, and this piece from John Galliano’s final Margiela collection epitomises the label's genius—deconstructed yet structured. For denim, the printed styles from Acne are a personal favourite, offering a playful twist on cozy season dressing. And the Ambush x Ugg collaboration has become an undeniable wardrobe staple, effortlessly bridging fall and winter. Finally, sunglasses add a different aura to your fits”

Maison Margiela — Wool Cardigan

Acne Studios — Loose fit jeans - 1981

UGG — x AMBUSH® heel boots
Gentle Monster — Rollie 02(BR) in Silver/Brown

Outfit 2

“Uniqlo's T-shirts are a wardrobe staple—I have ten in every colour and live in them. For a pop of colour, the Acne Studios pink hoodie. And these jeans? they come in so many colors and are so good and get better with each wear”

Uniqlo Crew Neck T-shirt in White

Acne Studios — Embroidered cotton fleece zip-up hoodie
Diesel — relaxed jeans 1996 d-sire 09m28 in Medium Blue

Outfit 3

"Baba Boys remains one of my favorite Palestinian brands. I love using fun socks for layering, and for the fall-to-winter transition, a strong platform boot is essential for instantly lifting any outfit."

Baba Boys — Whatsapp Sticker Long Sleeve
Named Collection — Confessions Rhinestone Micro Skirt Black
Lea Wald — White Boots Socks
Ganni — Kat Low platform boots

Outfit 4

“I love a good print and I love hoodie season”

Ap0cene —- J.Simone Cheetah Sweatshirt
Courrèges — Asymmetric miniskirt

Outfit 5

"A classic leather jacket with a gorgeous finish—the perfect rotation piece for everything from a white tee to colored shirts. Chunky loafers: a basic shoe with an elevated twist. And a good pair of beige trousers is a non-negotiable for your fall-to-winter wardrobe."

Scotch & Soda — Vintage leather blazer
SVD — KAPITAL 14W Corduroy IVY Pants - Beige
Jimmy Choo — Buff Tassel Loafer in Mocha Burnished Leather

Outfit 6

“A good blazer look with embellished touch perfect for cuffing season and the holidays. Perfect pair of dress shoes, it is giving James Bond will look good with jeans and a crisp white t or a tux too”

Simone Rocha — Embellished Double-breasted BlazerSimone Rocha — Belted wide-leg pants
Christian Louboutin — Chambeliss Night Strass Derbies in Patent calf leather Black

Outfit 7

“A pair of thick white pants just add texture and edge and an important pick for your rotation. A good structured top, pair it with a turtle neck underneath”

Trashy Clothing — Coco Inspection Trousers
Heiza Studios Order Coat - BPMax Mara — Saluto virgin wool sweaterJW Anderson — Leather slip-on shoes

And now, after years of being the quiet force behind the scenes, the spotlight is naturally, inevitably, turning her way. There’s a gentle shift happening. “I'm really happy,” she shares, a note of earned contentment in her voice. “I've been getting a lot of requests to do interviews. It feels nice to kind of get your flowers in a way.”

Consider this, then, a small, early bouquet for a woman who has spent her career tending a whole garden. Because in the ecosystem Noor Alazzawi is building, everything is finally, beautifully, in bloom.