The Coolest Labels Now Live Inside the Grand Egyptian Museum

Alongside towering statues and ancient treasures, the Grand Egyptian Museum quietly hides another gem: some of Egypt’s most compelling fashion and accessory brands, curated like a living extension of the galleries. Between monumental halls and glass cases, contemporary designers translate motifs, materials, and silhouettes into pieces you can actually take home. Here’s where culture slips off the plinth and onto your wrist, shoulder, or finger.