Tory Burch Connects with Moroccan Bag Brand Doum at Its Factory
Tory Burch visits Doum’s Morocco workshop, highlighting their ongoing collaboration of capsule collections rooted in craft.
Tory Burch was recently spotted in Doum’s factory in Morocco. Over the years the two brands have co-created various capsule collections, including the Tory Burch Spring Summer 2025 line. Each bag is woven by Doum’s artisans, then finished with leather accents and Tory Burch’s branding.
Doum itself was founded by Moroccan mother-daughter duo Samira and Yasmine Erguibi. Integrating sustainable production models, from totes to clutches and pouches, each bag is handcrafted from natural fibers using traditional weaving techniques. Alongside preserving artisanal heritage, the brand also places women’s empowerment at its core, with every piece made by underprivileged women from rural communities around Marrakech.
