Ferkesh | Abanoub Ramsis - Deja Vu

In this episode of our 'Ferkesh' series, we sit down with Abanoub Ramsis, the director behind Marwan Pablo’s latest music video for 'Deja Vu'. Ramsis discusses the creative process behind the video, sharing insights into his directing methods and techniques. The Egyptian director also reflects on the challenges of shooting in the UAE’s intense daytime heat, which, while restrictive, sparked new ideas for the team.

The 'Deja Vu' music video embraces surrealist themes and futuristic dreamscapes, heightened by LeCha's hypnotic, fast-paced glitch beats. The visuals delve into the song's cyclical nature, featuring various desert locations and skyscrapers, with Pablo exuding frenetic energy in futuristic attire.

'Ferkesh' is SceneNoise’s series highlighting exceptional directors in the MENA music industry. As music videos play a vital role in an artist's success, we aim to spotlight the creative minds behind the iconic visuals that captivate millions of fans.