‘Creating’ Saudi: In Conversation With Mohamed Bahmishan

Mohammed Bahmishan, CEO and Chief Creative Officer of marketing agency FP7 McCann, is a leading figure in Saudi Arabia’s advertising industry.

With a 22-year career, he has played a pivotal role in shaping the country's creative communications sector, earning numerous accolades for his award-winning campaigns for top international and regional brands, including ARAMCO, Samsung, HSBC and AlUla. In this exclusive interview with SceneNowSaudi, he discusses how AI can enhance, rather than diminish, human creativity in creative industries.

As Saudi culture evolves, local artists and creatives are continually discovering fresh avenues to authentically share their stories. In this exclusive SceneNowSaudi series, 'Creating’ Saudi, we delve into the pioneers of the Kingdom’s vibrant creative landscape, exploring their innovations and, of course, their creative journeys.