Ticket Egypt and Lebanese Artist Sasha Haddad Illustrate El Gouna Film
As Official Ticketing Partner, Ticket Egypt transformed access to Egypt’s premier film event, pairing innovation with artistry through a collaboration with illustrator Sasha Haddad.
As the Official Ticketing Partner of the El Gouna Film Festivals 8th edition, TicketEgypt delivered a fast, secure, and seamless experience that gave audiences effortless access to one of the Arab world’s most prestigious cinematic gatherings. Beyond innovation and efficiency, Ticket Egypt infused the experience with artistry. The company collaborated with Lebanese illustrator Sasha Haddad, celebrated for her distinctive visual storytelling that captures the essence of Arab life and culture. Her illustrations, vivid and deeply human, became a poetic reflection of the festival’s atmosphere. “I was happy to be part of a festival that honors humanity through art,” Haddad shared. “I wasn’t just capturing moments. I was invited to live within them, feel their energy, and translate them into illustrations. This made all the difference.” For Mina Tadros, CEO and Founder of Ticket Egypt, this creative partnership marked a new chapter in how stories are told. “We wanted to capture the soul of the festival,” he explained. “Instead of the usual photo coverage, we chose to create daily illustrations to tell the story of each moment. The beauty of this choice is that the artist gets to truly feel the vibe, absorb the atmosphere, and translate that energy into art that lives beyond a single frame.” Through this union of technology and creativity, Ticket Egypt reaffirmed its mission to connect people with meaningful cultural experiences, celebrate local talent, support the region’s creative industries, and bridge digital innovation with the timeless power of art.
